For a long time, my goals were all about my personal life. Work was work and I saved my passion for learning languages and running marathons. I started working independently in 2016, and clients poured in: referrals were the norm, and life was good. I learned loads as I worked with clients across 50 different industries. I consulted and wrote for 250 businesses within a five-year span. Then, I "settled down" with a handful of regular clients whose projects I enjoyed most.
After consumer AI chatbots hit the market in 2022, I saw changes that excited me. I became passionate about the possibilities, and yet, I saw businesses apply tools where they made the least sense. That's when I decided that my next chapter was going to be different. I finally had a work-focused goal, because I was onto something new: provide better planning and processes for small brands to use today's newest tools to become the best manifestations of themselves.
How I got here:
2010 - 2016
2016 - 2023
2023 - Present
This is what I call my "past life." I worked in banking for years, first at a small local bank in St. Paul, MN and then at US Bancorp headquarters. My final role was niche and strategic, which positioned me perfectly for the marketing and operational consulting I began independently after that.
I moved to La Antigua, Guatemala for a marketing contract in 2016, then to Lima, Peru in 2017, at which point I started working as an independent contractor. You might say this is where I learned how to juggle: the number of new clients and new projects was extraordinary, and I learned a lot.
*Note: it was in 2019 when David Olano, my hubby, started working with me. He had a graphic design background and came on to take over all-things-graphic, leaving me to the internal and client-facing copy and strategy consulting.
David and I moved to Madrid, Spain in 2023, where we continued working with a short list of exclusive long-term clients we'd whittled our book down to. Today, we take on new clients as availability allows.
Our new mission is to ensure brands reach their audiences with authentic and unique content while protecting the inner (operational) workings of what makes their brands "theirs."
